We were honored to take part in the prestigious Beautyworld Middle East trade show in Dubai, a key event in the global beauty industry.

On this occasion, we highlighted the inauguration of our branch in Dubai, an ambitious project that reflects our desire to share the excellence of Grasse and its unique know-how, listed as an Intangible Cultural Heritage by UNESCO, with an international audience.

Mariia Molchanova, head of the Dubai branch, welcomed the first group of 12 students who began their adventure on September 24.

The project was all thanks to Mr Philippe Massé, President of PRODAROM, Alain Ferro, Director of ASFO Grasse and GIP, and Fabienne Maillot, International Training Manager.

Dubai, a strategic center for the beauty industry, offers an exceptional setting for showcasing Grasse’s creativity and innovation in perfumery.